Can Bill and Jerry pull it off?

Lately, there has been a lot of buzz of new Microsoft ads featuring Bill Grates and Jerry Seinfeld. The ads are in direct competition to Apple's Mac vs PC ads which are short, smart, and usually funny. They are also part of a $100 million ad campaign. I have yet to see the ads on TV, but I got to see it on another computer.

It shows Jerry walking in a mall with a baguette (picture) when it stumbles on a shoe store call "Shoe Circus - Discount prices why pay more?" and walks in and happens to bump into Gates who is tyring on a pair of shoes. When he introduces bill to a new type of shoe. Personally, I find the ad a bit funny when Jerry talks about waring the new conquistadors shoes in the shower. People then look in the window and go "ooh. Look at those shoes" Bill keeps trying shoes until he finds a one that fits which is a size ten. Jerry dose his usual Seinfeld body language act by waving his arm and saying "That's a ten". When he goes to by the shoes the clerk asks if he has a store card. He shows one up with a picture of himself when he was young and then says"platinum".

Overall the ad dose not make since in terms of how I can relate myself to a PC. Some critics say the ad is similar to the nothingness of the show Seinfeld, but I have never felt that the show is about nothing. Some point out that while Seinfeld was extremely popular and still is in reruns, Jerry has not participated in anything Major since the end of the show in 1998 except for the voice in the animated film The Bee Movie. I agree it is a poor choice since Microsoft wants to target the young. Having a guy from a show that they can vaguely remember as a child is not a good idea, nor is having Bill as part of the cast. But they wanted Jerry so badly in their new string of ads that they paid him $10 million for it.

The most important thing in my opinion, is that Microsoft gets people talking like myself in the bologisphere and other forms of media. Its likely that the ad will make since once I see the other that follow it. Time will tell.